Yo, I’m Dara.✌🏾
Head of Marketing at Decent DAO 🏛️💜: govern at startup speed
Nouns Enjoyooor: Map the Nounsverse ⌐◨-◨
Previously Founder at Space_Dynamics, a crypto marketing agency 🚀 👨🏾🚀
Former Director of Product Marketing at Kraken 🐙 ₿ = ∞/21,000,000 📈
Former Director of Product at Caesars Entertainment 🎰
Small angel 💸 in teams like Holonym (privacy), Hedgey (token vesting), Ritual (onchain AI), Lolli (bitcoin rewards), Fhenix (cryptography), Unlonely (live streaming), and The Ultimate Frisbee Association
Sup’. 🫡
Hey. I was orange-pilled during the pandemic and I’ve never looked back. Before that, I worked in the gaming/hospitality space and was a fintech consultant in a past life.
One bull-to-bear cycle later, I’ve never been more sure what is being built in this space will revolutionize how money works and balance control of the internet back towards individuals over legacy institutions. Crypto stands to transform many industries in the years to come.
rn: Head of Marketing/Chief Meme Officer at Decent DAO.
b4: I was the Director of Product Marketing at Kraken, one of the world's largest crypto exchanges. I helped grow the team from 0 to 1 and shipped a variety of Consumer, Pro, Institutional, bitcoin, non-custodial, and NFT products with great teams and partners.
Before that, I was a Director of Product for Caesars Entertainment where I launched martech, guest, and employee products from the ground up. A while back, I was a management consultant and advised banks, telcos, and retailers on their fintech and mobile payments strategy.
I’ve spoken at Salesforce Dreamforce and have been quoted in American Banker. I’m an alumni of The University of Maryland. Go Terps.
Past Work 👨🏾💻
Decent DAO 💜🏛️: onchain orgs govern at startup speed
Accelerate Onchain Now: Govern at Startup Speed (or ngmi)
A Spaces w/ FWB’s Steph Alinsug
Kraken 🐙: bitcoin + crypto exchange in hypergrowth
Caesars Entertainment 🎰: realtime martech stack, 0 to 1 buildout
“We’re one team across the business...”
“Caesars Entertainment is aggregating legacy systems and historical customer data from multiple sources to create one unified customer profile.”
“…enabling its marketers to personalize communication and incentives in real-time…”
“Marketers can now curate seamless, connected customer experiences that drive long-term customer loyalty…”
“To drive business transformation, market leaders need an experience-based strategy…”
“Caesars can tap into individual affinities, to build highly personalised hospitality and gaming experiences that keep their guests coming back year after year.”
“Our strategy was to architect a cloud-first technology stack.”
- CIO.com
“Caesars is seeking new and innovative uses of technology that will result in unforgettable experiences for its guests and enhance customer service…”
Play by Caesars Rewards
Mobile Free Slot Play was built to get players to their favorite game, faster.
Back in the Day 📠
I’ve had an interest in fintech before it was (really) cool. Here is a collection of my writing and a few projects from the heydays.
“Apples actions spur mobile payments speculation and present opportunities.”
Off-Field 🥏
I’ve travelled all over the world, including to Boracay, Bangkok, and Chiang Mai to play ultimate frisbee. I served as Director of the Board of Las Vegas Ultimate, a 501c dedicated to promoting the sport in Nevada. I recently became an investor in the American Ultimate Disc League (AUDL), the premier professional ultimate frisbee league in North America.
Cooking is my main (read: only) artistic flex.
I’m lucky to count many outdoorsy people as friends. I hike the stunning National Parks within a few hours of Las Vegas, camp in as many remote locales as I can go, and most recently, I bought a small sail canoe to explore Lake Mead.
My wife and I were featured on Storycorps.
