✌🏾 Yo, I’m Dara.
Head of Marketing at Gauntlet: quantitative risk management for DeFi
Formerly: Head of Marketing at Decent DAO 🏛️💜, Dir. of Product Marketing at Kraken 🐙 ₿ = ∞/21,000,000 📈, Dir. of Product at Caesars Entertainment 🎰
Nouns Enjoyooor: Map the Nounsverse ⌐◨-◨
Advising in my spare time at Space_Dynamics, an anti-cringe agency to help take product and brand alike to market 👨🏾🚀
Small angel 💸 in teams like Holonym (privacy), Hedgey (token vesting), Ritual (onchain AI), Lolli (bitcoin rewards), Fhenix (cryptography), Unlonely (live streaming), and The Ultimate Frisbee Association
🫡 Sup’?
Hey. I was orange-pilled during the pandemic and I’ve never looked back. Before that, I worked in the gaming/hospitality space and was a fintech consultant in a past life.
One bull-to-bear cycle later, I’ve never been more sure what is being built in this space will revolutionize how money works and balance control of the internet back towards individuals over legacy institutions. Crypto stands to transform many industries in the years to come.
rn: Head of Marketing at Gauntlet
b4: I was Head of Marketing at Decent DAO, helping onchain teams govern at startup speed. I started in crypto as Director of Product Marketing at Kraken, one of the world's largest crypto exchanges. I helped grow the team from 0 to 1 and shipped a variety of Consumer, Pro, Institutional, bitcoin, non-custodial, and NFT products with great teams and partners.
Before that, I was a Director of Product for Caesars Entertainment where I launched martech, guest, and employee products from the ground up. A while back, I was a management consultant and advised banks, telcos, and retailers on their fintech and mobile payments strategy.
I’ve spoken at Salesforce Dreamforce and been quoted in TechCrunch and American Banker. I’m an alumni of The University of Maryland. Go Terps.
👨🏾💻 Past Work
Decent DAO 💜🏛️: onchain orgs govern at startup speed
Caesars Entertainment 🎰: realtime martech stack, 0 to 1 buildout
“We’re one team across the business...”
“Caesars Entertainment is aggregating legacy systems and historical customer data from multiple sources to create one unified customer profile.”
“…enabling its marketers to personalize communication and incentives in real-time…”
“Marketers can now curate seamless, connected customer experiences that drive long-term customer loyalty…”
“To drive business transformation, market leaders need an experience-based strategy…”
“Caesars can tap into individual affinities, to build highly personalised hospitality and gaming experiences that keep their guests coming back year after year.”
“Our strategy was to architect a cloud-first technology stack.”
- CIO.com
“Caesars is seeking new and innovative uses of technology that will result in unforgettable experiences for its guests and enhance customer service…”
Play by Caesars Rewards
Mobile Free Slot Play was built to get players to their favorite game, faster.
Kraken 🐙: bitcoin + crypto exchange in hypergrowth
Back in the Day 📠
I’ve had an interest in fintech before it was (really) cool. Here is a collection of my writing and a few projects from the heydays.
“Apples actions spur mobile payments speculation and present opportunities.”
Smith School Hosts First Undergraduate M&A Competition
Smith Students Hear from Oracle of Omaha at Berkshire Annual Meeting
Off-Field 🥏
I’ve travelled all over the world, including to Boracay, Bangkok, and Chiang Mai to play ultimate frisbee. I served as Director of the Board of Las Vegas Ultimate, a 501c non-profit dedicated to promoting the sport in Nevada. I’m also an investor in the Ultimate Frisbee Association (UFA), the premier professional ultimate frisbee league.
Cooking is my main (read: only) artistic flex.
I’m lucky to count many outdoorsy people as friends. I hike the stunning National Parks within a few hours of Las Vegas, camp in as many remote locales as I can go, and recently bought a small sail canoe to explore Lake Mead.
My wife and I were featured on Storycorps.